Orchestrating complexity, crafting clarity
Proven leader in designing data-heavy platforms, I also specialize in advancing Web 3.0 projects, designing for tech people and perfecting scalable design systems.
Orchestrating complexity, crafting clarity
Proven leader in designing data-heavy platforms, I also specialize in advancing Web 3.0 projects, designing for tech people and perfecting scalable design systems.
Orchestrating complexity, crafting clarity
Proven leader in designing data-heavy platforms, I also specialize in advancing Web 3.0 projects, designing for tech people and perfecting scalable design systems.
Orchestrating complexity, crafting clarity
Proven leader in designing data-heavy platforms, I also specialize in advancing Web 3.0 projects, designing for tech people and perfecting scalable design systems.
Bucharest, Ro
Location
Local time
16:28:15
Bucharest, Ro
Location
Local time
16:28:15
Bucharest, Ro
Location
Local time
16:28:15
Bucharest
Location
Local time
16:28:15
What sets me apart
Ethics
I approach work with a strong philosophy of ethics-first decision-making.As designers, we have an obligation to build experiences that are better than the norm.I’m focusing on good and I try to create a better world through my designs.
Low Ego
In order to be a real good designer I consider that you have to step back, kill your ego and be a great team player.Remember that you are not your design, encourage discussion, use “we” and don’t be afraid to say “I don’t know”.
Communication
I consider that the lack of communication in the design process can affect the relationship between a designer, a client or the stakeholders.I try to communicate in any situation so that everyone is aligned with the stage we are in.
What sets me apart
Ethics
I approach work with a strong philosophy of ethics-first decision-making.As designers, we have an obligation to build experiences that are better than the norm.I’m focusing on good and I try to create a better world through my designs.
Low Ego
In order to be a real good designer I consider that you have to step back, kill your ego and be a great team player.Remember that you are not your design, encourage discussion, use “we” and don’t be afraid to say “I don’t know”.
Communication
I consider that the lack of communication in the design process can affect the relationship between a designer, a client or the stakeholders.I try to communicate in any situation so that everyone is aligned with the stage we are in.
What sets me apart
Ethics
I approach work with a strong philosophy of ethics-first decision-making.As designers, we have an obligation to build experiences that are better than the norm.I’m focusing on good and I try to create a better world through my designs.
Low Ego
In order to be a real good designer I consider that you have to step back, kill your ego and be a great team player.Remember that you are not your design, encourage discussion, use “we” and don’t be afraid to say “I don’t know”.
Communication
I consider that the lack of communication in the design process can affect the relationship between a designer, a client or the stakeholders.I try to communicate in any situation so that everyone is aligned with the stage we are in.
What sets me apart
Ethics
I approach work with a strong philosophy of ethics-first decision-making.As designers, we have an obligation to build experiences that are better than the norm.I’m focusing on good and I try to create a better world through my designs.
Low Ego
In order to be a real good designer I consider that you have to step back, kill your ego and be a great team player.Remember that you are not your design, encourage discussion, use “we” and don’t be afraid to say “I don’t know”.
Communication
I consider that the lack of communication in the design process can affect the relationship between a designer, a client or the stakeholders.I try to communicate in any situation so that everyone is aligned with the stage we are in.
Work experience
2022 — Present
Lead Product Designer
The Estée Lauder Companies | Full-time
• Spearheaded a cross-functional team in the successful redesign of the R&D Lab app, resulting in a 30% increase in user productivity and freeing time for researchers to focus on their core responsibilities. • Implemented a comprehensive design system for The Estée Lauder Companies, streamlining the design process across multiple product teams and ensuring brand consistency and efficiency. • Established and managed a robust feedback loop with stakeholders and end-users, facilitating continuous improvement and iteration of design solutions to meet evolving needs and preferences. • Mentored and coached junior designers within the team, fostering their growth and development while enhancing overall team performance and collaboration.
2021 - 2023
Senior Product Designer
shyftplan GmbH | Contract
• Played a crucial role in shipping new features, accelerating product enhancement, and supporting Shyftplan's growth trajectory post-Series A funding. • Initiated and crafted a comprehensive design system tailored to Shyftplan's rebranding needs, streamlining the UI development and ensuring consistency across the platform. • Created detailed sample designs and usage patterns to demonstrate the design system's application, facilitating easy adoption by the development team.
2021 - 2023
Design Mentor
Springboard | Contract
Help students learn more about and transition to a design role. I’m mentoring students throughout the entire UX/UI design course, helping them navigate the curriculum, giving constructive feedback aligned with students’ goals, and guidance through one-on-one weekly calls. Covering everything from User Research, Design Thinking, and Ideation to Prototyping, UI Design, and Testing.
2020 - 2022
Lead Product Designer
PROCESIO | Full-time
• Designed a no-code platform to empower individuals to design and build enterprise-grade software applications and workflow automation. • Led the product design team, the process, and the strategy while overseeing product thinking and defining objectives. • Conducted user research experiments and workshops to define personas and perform problem framing. • Conducted both moderated and unmoderated usability testing sessions. • Developed and managed the company's design system, resulting in a 30% increase in efficiency and consistency across the product. • Mentored and trained junior designers.
2020 - 2022
Design Trainer
The School of Design | Contract
I was in charge of assisting students in understanding UI design and design systems. In my role, I graded projects, led lectures, and gave each student tailored feedback. I assisted students in building a solid foundation in Product Design methodologies over my two years in this position, and many of them went on to land internships and full-time jobs in the industry.
2016 - 2021
Product Designer
Cristian Preda | Freelance
• Designed a wide range of products for both B2B and B2C clients, including mobile apps, websites, and software applications • Improved user experience and amplified conversions for several e-commerce clients through the implementation of UX/UI design optimizations • Collaborated with cross-functional teams to bring new product ideas to fruition
2019 - 2020
Product Designer
Aurachain | Full-time
• Redesigned the Smart Contracts designer section, resulting in a 50% increase in Blockchain Developer users on the platform • Improved the overall user experience of the platform through UX/UI design enhancements • Switched the internal design tool from Adobe XD to Figma and created a comprehensive design system, increasing team productivity by 60%
2018-2019
Product Designer
Simpology | Full-time
• Conducted design experiments, user research, and usability tests for the Australian and New Zealand mortgage industries. • Headed the design of a digital loan platform, resulting in a 25% increase in loan applications. • Created a comprehensive UI kit that improved consistency across all products.
2009-2015
Graphic Designer
Cristian Preda | Freelance
• Specialized in logo design, photo manipulation, and stationery design • Successfully rebranded several small businesses, resulting in increased customer loyalty and sales • Created engaging and effective marketing materials, resulting in sales increase for several clients
Work experience
2022 — Present
Lead Product Designer
The Estée Lauder Companies | Full-time
• Spearheaded a cross-functional team in the successful redesign of the R&D Lab app, resulting in a 30% increase in user productivity and freeing time for researchers to focus on their core responsibilities. • Implemented a comprehensive design system for The Estée Lauder Companies, streamlining the design process across multiple product teams and ensuring brand consistency and efficiency. • Established and managed a robust feedback loop with stakeholders and end-users, facilitating continuous improvement and iteration of design solutions to meet evolving needs and preferences. • Mentored and coached junior designers within the team, fostering their growth and development while enhancing overall team performance and collaboration.
2021 - 2023
Senior Product Designer
shyftplan GmbH | Contract
• Played a crucial role in shipping new features, accelerating product enhancement, and supporting Shyftplan's growth trajectory post-Series A funding. • Initiated and crafted a comprehensive design system tailored to Shyftplan's rebranding needs, streamlining the UI development and ensuring consistency across the platform. • Created detailed sample designs and usage patterns to demonstrate the design system's application, facilitating easy adoption by the development team.
2021 - 2023
Design Mentor
Springboard | Contract
Help students learn more about and transition to a design role. I’m mentoring students throughout the entire UX/UI design course, helping them navigate the curriculum, giving constructive feedback aligned with students’ goals, and guidance through one-on-one weekly calls. Covering everything from User Research, Design Thinking, and Ideation to Prototyping, UI Design, and Testing.
2020 - 2022
Lead Product Designer
PROCESIO | Full-time
• Designed a no-code platform to empower individuals to design and build enterprise-grade software applications and workflow automation. • Led the product design team, the process, and the strategy while overseeing product thinking and defining objectives. • Conducted user research experiments and workshops to define personas and perform problem framing. • Conducted both moderated and unmoderated usability testing sessions. • Developed and managed the company's design system, resulting in a 30% increase in efficiency and consistency across the product. • Mentored and trained junior designers.
2020 - 2022
Design Trainer
The School of Design | Contract
I was in charge of assisting students in understanding UI design and design systems. In my role, I graded projects, led lectures, and gave each student tailored feedback. I assisted students in building a solid foundation in Product Design methodologies over my two years in this position, and many of them went on to land internships and full-time jobs in the industry.
2016 - 2021
Product Designer
Cristian Preda | Freelance
• Designed a wide range of products for both B2B and B2C clients, including mobile apps, websites, and software applications • Improved user experience and amplified conversions for several e-commerce clients through the implementation of UX/UI design optimizations • Collaborated with cross-functional teams to bring new product ideas to fruition
2019 - 2020
Product Designer
Aurachain | Full-time
• Redesigned the Smart Contracts designer section, resulting in a 50% increase in Blockchain Developer users on the platform • Improved the overall user experience of the platform through UX/UI design enhancements • Switched the internal design tool from Adobe XD to Figma and created a comprehensive design system, increasing team productivity by 60%
2018-2019
Product Designer
Simpology | Full-time
• Conducted design experiments, user research, and usability tests for the Australian and New Zealand mortgage industries. • Headed the design of a digital loan platform, resulting in a 25% increase in loan applications. • Created a comprehensive UI kit that improved consistency across all products.
2009-2015
Graphic Designer
Cristian Preda | Freelance
• Specialized in logo design, photo manipulation, and stationery design • Successfully rebranded several small businesses, resulting in increased customer loyalty and sales • Created engaging and effective marketing materials, resulting in sales increase for several clients
Work experience
2022 — Present
Lead Product Designer
The Estée Lauder Companies | Full-time
• Spearheaded a cross-functional team in the successful redesign of the R&D Lab app, resulting in a 30% increase in user productivity and freeing time for researchers to focus on their core responsibilities. • Implemented a comprehensive design system for The Estée Lauder Companies, streamlining the design process across multiple product teams and ensuring brand consistency and efficiency. • Established and managed a robust feedback loop with stakeholders and end-users, facilitating continuous improvement and iteration of design solutions to meet evolving needs and preferences. • Mentored and coached junior designers within the team, fostering their growth and development while enhancing overall team performance and collaboration.
2021 - 2023
Senior Product Designer
shyftplan GmbH | Contract
• Played a crucial role in shipping new features, accelerating product enhancement, and supporting Shyftplan's growth trajectory post-Series A funding. • Initiated and crafted a comprehensive design system tailored to Shyftplan's rebranding needs, streamlining the UI development and ensuring consistency across the platform. • Created detailed sample designs and usage patterns to demonstrate the design system's application, facilitating easy adoption by the development team.
2021 - 2023
Design Mentor
Springboard | Contract
Help students learn more about and transition to a design role. I’m mentoring students throughout the entire UX/UI design course, helping them navigate the curriculum, giving constructive feedback aligned with students’ goals, and guidance through one-on-one weekly calls. Covering everything from User Research, Design Thinking, and Ideation to Prototyping, UI Design, and Testing.
2020 - 2022
Lead Product Designer
PROCESIO | Full-time
• Designed a no-code platform to empower individuals to design and build enterprise-grade software applications and workflow automation. • Led the product design team, the process, and the strategy while overseeing product thinking and defining objectives. • Conducted user research experiments and workshops to define personas and perform problem framing. • Conducted both moderated and unmoderated usability testing sessions. • Developed and managed the company's design system, resulting in a 30% increase in efficiency and consistency across the product. • Mentored and trained junior designers.
2020 - 2022
Design Trainer
The School of Design | Contract
I was in charge of assisting students in understanding UI design and design systems. In my role, I graded projects, led lectures, and gave each student tailored feedback. I assisted students in building a solid foundation in Product Design methodologies over my two years in this position, and many of them went on to land internships and full-time jobs in the industry.
2016 - 2021
Product Designer
Cristian Preda | Freelance
• Designed a wide range of products for both B2B and B2C clients, including mobile apps, websites, and software applications • Improved user experience and amplified conversions for several e-commerce clients through the implementation of UX/UI design optimizations • Collaborated with cross-functional teams to bring new product ideas to fruition
2019 - 2020
Product Designer
Aurachain | Full-time
• Redesigned the Smart Contracts designer section, resulting in a 50% increase in Blockchain Developer users on the platform • Improved the overall user experience of the platform through UX/UI design enhancements • Switched the internal design tool from Adobe XD to Figma and created a comprehensive design system, increasing team productivity by 60%
2018-2019
Product Designer
Simpology | Full-time
• Conducted design experiments, user research, and usability tests for the Australian and New Zealand mortgage industries. • Headed the design of a digital loan platform, resulting in a 25% increase in loan applications. • Created a comprehensive UI kit that improved consistency across all products.
2009-2015
Graphic Designer
Cristian Preda | Freelance
• Specialized in logo design, photo manipulation, and stationery design • Successfully rebranded several small businesses, resulting in increased customer loyalty and sales • Created engaging and effective marketing materials, resulting in sales increase for several clients
Work experience
2022 — Present
Lead Product Designer
The Estée Lauder Companies | Full-time
• Spearheaded a cross-functional team in the successful redesign of the R&D Lab app, resulting in a 30% increase in user productivity and freeing time for researchers to focus on their core responsibilities. • Implemented a comprehensive design system for The Estée Lauder Companies, streamlining the design process across multiple product teams and ensuring brand consistency and efficiency. • Established and managed a robust feedback loop with stakeholders and end-users, facilitating continuous improvement and iteration of design solutions to meet evolving needs and preferences. • Mentored and coached junior designers within the team, fostering their growth and development while enhancing overall team performance and collaboration.
2021 - 2023
Senior Product Designer
shyftplan GmbH | Contract
• Played a crucial role in shipping new features, accelerating product enhancement, and supporting Shyftplan's growth trajectory post-Series A funding. • Initiated and crafted a comprehensive design system tailored to Shyftplan's rebranding needs, streamlining the UI development and ensuring consistency across the platform. • Created detailed sample designs and usage patterns to demonstrate the design system's application, facilitating easy adoption by the development team.
2021 - 2023
Design Mentor
Springboard | Contract
Help students learn more about and transition to a design role. I’m mentoring students throughout the entire UX/UI design course, helping them navigate the curriculum, giving constructive feedback aligned with students’ goals, and guidance through one-on-one weekly calls. Covering everything from User Research, Design Thinking, and Ideation to Prototyping, UI Design, and Testing.
2020 - 2022
Lead Product Designer
PROCESIO | Full-time
• Designed a no-code platform to empower individuals to design and build enterprise-grade software applications and workflow automation. • Led the product design team, the process, and the strategy while overseeing product thinking and defining objectives. • Conducted user research experiments and workshops to define personas and perform problem framing. • Conducted both moderated and unmoderated usability testing sessions. • Developed and managed the company's design system, resulting in a 30% increase in efficiency and consistency across the product. • Mentored and trained junior designers.
2020 - 2022
Design Trainer
The School of Design | Contract
I was in charge of assisting students in understanding UI design and design systems. In my role, I graded projects, led lectures, and gave each student tailored feedback. I assisted students in building a solid foundation in Product Design methodologies over my two years in this position, and many of them went on to land internships and full-time jobs in the industry.
2016 - 2021
Product Designer
Cristian Preda | Freelance
• Designed a wide range of products for both B2B and B2C clients, including mobile apps, websites, and software applications • Improved user experience and amplified conversions for several e-commerce clients through the implementation of UX/UI design optimizations • Collaborated with cross-functional teams to bring new product ideas to fruition
2019 - 2020
Product Designer
Aurachain | Full-time
• Redesigned the Smart Contracts designer section, resulting in a 50% increase in Blockchain Developer users on the platform • Improved the overall user experience of the platform through UX/UI design enhancements • Switched the internal design tool from Adobe XD to Figma and created a comprehensive design system, increasing team productivity by 60%
2018-2019
Product Designer
Simpology | Full-time
• Conducted design experiments, user research, and usability tests for the Australian and New Zealand mortgage industries. • Headed the design of a digital loan platform, resulting in a 25% increase in loan applications. • Created a comprehensive UI kit that improved consistency across all products.
2009-2015
Graphic Designer
Cristian Preda | Freelance
• Specialized in logo design, photo manipulation, and stationery design • Successfully rebranded several small businesses, resulting in increased customer loyalty and sales • Created engaging and effective marketing materials, resulting in sales increase for several clients